Yesterday, on the day before World AIDS Day, Bono and Nike CEO Mark Parker joined some of the world’s best soccer players to announce a partnership between Nike and (RED). The partnership invites people everywhere to “Lace Up. Save Lives” by purchasing a pair of NIKE (RED) laces at Niketown and online at Nike Store starting today. For each pair of $4 laces sold, Nike will contribute 100% of its profits to the Global Fund and to Nike’s youth-oriented football-based AIDS education programs in Africa.
In addition, Twitter users can help to spread the word and bring attention to the fight against AIDS. By using the hashtag #laceupsavelives, tweets are turned red to raise awareness and encourage others to get involved.
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