A Lesson In Awesomeness: DC Shoes vs. K-Swiss

Saw two videos from shoe companies today. The first being from DC Shoes featuring Travis Pastrana and his Shoe Bike. Awesome video. Entertaining. Something we haven't seen before. Hats off to DC Shoes.



And then there was this video from K-Swiss. This "Cheaters" video is not only lame, boring, and stupid; it makes you not want to buy their product. Challenger brands have to try harder, we get that. But the worst thing you can do is come off like you're trying too hard.

Cheaters - We once were Nike heads. from DGinandTonic on Vimeo.