Awesome Kicks: huf - huf1

Awesome Ad: nike golf - earl and tiger

Released the day before Tiger makes his return in the Masters, this spot featuring the voice of Tiger's late father couldn't have been done any better. It's simple. It's emotional. It's humbling. Well done W+K, Nike, & Tiger.

Awesome Fan Film: MW2 Film for just $200.

So this is a low-budget fan film that was made by a digital effects house, Corridor Digital. Their web site is pretty sketchy ie no big name projects.

But who needs a big name project when you've got ingenuity on your side?

Awesome Event: nike sportswear's stickball tournament

Nike Stickball Tournament from nano on Vimeo.

Awesome Video: huf & mayer hawthorne - i left my heart in san francisco

Awesome Prank: Teacher Teaches Lesson Funny on April 1st

Awesome Spot: leader bike with massan

Massan for Leader Bike from Dan Arel on Vimeo.

Awesome Video: the muppets - stand by me

happy easter from the good folks at muppet studios

Awesome Video: tilles singer's skateboardanimation

Skateboardanimation from Tilles Singer on Vimeo.

Awesome Commercial: Old Spice Continues to Get Odd.

This (and the others in the campaign) was apparently directed by Tim and Eric. So what does it say when Tim and Eric's totally oddball sensibility is featured in a pretty mainstream commercial. Will Tim and Eric have to work even harder to be subversive? No doubt.

Side-note: A lot of companies attempt to update their brand with little success. Usually brands aren't that flexible. This Old Spice work is, to my mind, the exception to the norm. Can anyone else think of a brand that's managed to a left turn this successfully?

I can only think of the failures. Like that recent Wendy's work with the people running around and shouting for meat. Dang that stuff was ill-conceived.